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Poll Reveals How Consumers Rate Digital Experience with HealthcareHealthcare consumers want their digital customer experience to be similar to retail, according to revealing research findings from NTT DATA Services presented at HIMSS.
Walgreens-AmerisourceBergen Deal: 3 TakeawaysRetail drug chain giant Walgreens made a takeover approach to drug distributor AmerisourceBergen. Here’s what industry watchers want you to know about it.
Deconstructing the 20-20-20 Rule for digital eye strain
Deconstructing the 20-20-20 Rule for digital eye strainMany ODs recommend the 20-20-20 Rule to patients to help alleviate eye strain from digital device usage. But few know its origins. Brian Chou, OD, FAAO, FSLS, digs deep to discover who coined the tagline and why.
Amazon, JPMorgan, Berkshire Hathaway collaboration puts insurers ‘on notice’Corporate giants Amazon, Berkshire Hathaway, and JPMorgan Chase, partner to shake things up in U.S. employee healthcare.
What’s the most searched term in your state?One company traced Google Trends data to reveal the most googled cosmetic procedure term in each state. Can you correctly guess which one tops yours?
Six ways to transform the patient experience
Six ways to transform the patient experienceHospitals innovatively improve the patient experience as the industry shifts to value-based care.
Smart home technology creates independence for patients with disabilitiesThe smart home market is expected to reach $121.73 billion by 2022.3 With these speculations, even stores like Home Depot now have a separate smart home device section. It is estimated that by 2020, there will be over 26 billion connected devices.
Using virtual reality in your practice
Using virtual reality in your practiceInnovative technology is certainly one way to catch a patient’s attention. Most patients will appreciate ODs who are not only current but use state-of-the art technology.
How ODs can capitalize on social media in their practicesConsumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Google health search goes back to medical schoolTwo physicians test out what the tech giant says is an improved search function for responding to patient inquiries