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Using virtual reality in your practice
Using virtual reality in your practiceInnovative technology is certainly one way to catch a patient’s attention. Most patients will appreciate ODs who are not only current but use state-of-the art technology.
How ODs can capitalize on social media in their practicesConsumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Google health search goes back to medical schoolTwo physicians test out what the tech giant says is an improved search function for responding to patient inquiries
Google DeepMind searches for signs of retinopathyGoogle is using its DeepMind computing system to search for early signs of diabetic retinopathy and neovascular age-related macular degeneration (nAMD), the company announced this month.
Are educated patients good for medicine?Dr. Google often dispenses advice before appointments—here’s how to handle being the second opinion.
Premium Content Preview | SEO 101: Ultimate guide to ensuring your medical practice gets found onlineIn an age where more people use the internet to find local healthcare services than ever before, it's becoming crucial to prioritize SEO best practices to ensure potential patients can find your practice online. Learn how SEO can help your practice show up earlier and more often in organic search results.
4 Tips for better SEOGoogle may be lawless, but one expert says these tips will improve your ranking.
Premium Content Preview | Financing Growth for Healthcare Businesses and PracticesDiscover the most popular finance options for hospitals and clinics. Learn four ways to overcome reimbursement challenges and improve cash flow, including factoring accounts receivable and borrowing from lenders.
Premium Content Preview | A Physician's Guide To Understanding Your Search Engine ResultsAccording to a Pew Research Center survey, 72 percent of Internet users say they looked online for health information within the past year. And of those users, 77 percent of online health seekers say, “they began their last session at a search engine such as Google, Bing or Yahoo.” The numbers are overwhelming and paint a clear picture -- search engines are an integral and necessary component to any healthcare provider’s online success.
Silicon Valley’s vision to transform healthcare
Silicon Valley’s vision to transform healthcareTechnology giants such as Google, Apple, and IBM seek to revolutionize how healthcare is delivered.