optical dispensing

Promoting practice growth by investing in opticalI sometimes wonder why, in the rush to build the medical model, so many of my colleagues seemingly abandon the retail aspects of our profession. Many ODs seem to want to forget or diminish that our historical contribution to vision has been mainly centered around the correction, refractive, and binocular vision function and development.
InDispensable BriefsLeisure Society Eyewear recently released a retro-inspired sunglass collection. The frames are cast out of 12 k, 18 k, and 24 k gold-plated titanium and feature metal and buffalo horn accents, VS1 diamond insets, and CR-39 polarized lenses.
How to open the optical saleThose opticians who have studied the retail-selling process know there are seven specific parts to a retail sales presentation. Each part or step is important for a different reason.
InDispensable Briefs
Supercharging your dispensaryFour optometrists who have found success in dispensing—Ann Hoscheit, OD; Allan Barker, OD; Bob Davis, OD; and Dori Carlson, OD—shared their tips for doctor-driven dispensing at Vision Expo East on Saturday.
Maximizing sunglass salesDuring a presentation at Vision Expo East, Sharon Carter, consultant, ECOC, said every practice has an opportunity to expand its optical sales through promoting sunglass sales.
Competing with online optical retailIn order to compete with the onslaught of online optical retail Web sites, we have to be open and ready to change, says Barry Santini, ABOM.
Maximizing optical sales through teamworkTo make the most of your optical sales, every member of the practice should be involved from the very first time a prospective patient calls your office, says Valerie Manso, ABOC, FNAO, Diane Drake, LDO, ABOM, FCLSA, and Tom Griffith, OD.
Transitioning into the retail arenaExcept for a 6-month stint at an optical more than 20 years ago, I haven’t spent much time in that part of the industry. It’s time I did. Plus, we’re going to step up coverage in our pages and online presence as well. I hope you’ve already noticed the new look of our InDispensable news and product section.
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