I sometimes wonder why, in the rush to build the medical model, so many of my colleagues seemingly abandon the retail aspects of our profession. Many ODs seem to want to forget or diminish that our historical contribution to vision has been mainly centered around the correction, refractive, and binocular vision function and development.
Leisure Society Eyewear recently released a retro-inspired sunglass collection. The frames are cast out of 12 k, 18 k, and 24 k gold-plated titanium and feature metal and buffalo horn accents, VS1 diamond insets, and CR-39 polarized lenses.
Four optometrists who have found success in dispensing—Ann Hoscheit, OD; Allan Barker, OD; Bob Davis, OD; and Dori Carlson, OD—shared their tips for doctor-driven dispensing at Vision Expo East on Saturday.
To make the most of your optical sales, every member of the practice should be involved from the very first time a prospective patient calls your office, says Valerie Manso, ABOC, FNAO, Diane Drake, LDO, ABOM, FCLSA, and Tom Griffith, OD.
Except for a 6-month stint at an optical more than 20 years ago, I haven’t spent much time in that part of the industry. It’s time I did. Plus, we’re going to step up coverage in our pages and online presence as well. I hope you’ve already noticed the new look of our InDispensable news and product section.