optical dispensing

How patients perceive your practiceMany of the traditional descriptions we use for areas of our practices have become outdated. As things change in our practices, we tend to force new methods and techniques into old categories.
InDispensable Briefs: News from ClearVision, Boss Orange eyewear, and more
Guide to maximizing patient satisfactionCultivating happy patients before, during, and after a visit to your clinic or practice is key to maintaining a profitable and credible practice.
6 ways patients are saving on glasses and contact lensesDo you know what consumer media is telling your patients about buying glasses and contact lenses?
InDispensable Briefs: Skechers presents kids summer collection, Cole Haan releases new summer line
Maximize profits with managed vision careWe often hear that we get out of life what we put into it. How can we change our outcome or results unless we utilize a new approach and vary our vision? I often say that instead of being stressed, we should accept the things we cannot change and find a way to reach a win-win outcome by embracing what we can control. Knowing that managed vision care is a part of our lives let us explore ways to make it more profitable for our practices.
How to find customer’s wants, needs, and desiresThe second step of the retail selling process is the interview. During the interview, the optician attempts to learn the customer’s unique set of needs, wants, and desires. Notice I did not say just needs or wants. Both of these are important and strong motives to buy, but desire is even more important. In fact, without being able to increase desire to purchase a product, an optician will have a great deal of difficulty establishing value in the product(s) being offered.
InDispensable Briefs: IZOD debuts personalized frames, Volk offers portable ocular measurementsClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Volk Optical’s Eye Check, an electronic handheld ocular measurement device, aids in the diagnosis of ophthalmic abnormalities. Rudy Project and Shamir recently announced they would collaborate on prescription sports solutions.
Profiting with vision care plansDuring the American Optometric Association’s Optometry’s Meeting, Jay Binkowtiz, CEO of Gateway Professional Network, shared his tips for being profitable in the age of managed vision care plans.
Exploring new options in ophthalmic lensesPhiladelphia—With new products coming onto the market all the time, Joy Gibb, ABOC, highlighted some of the latest options in ophthalmic lenses at the American Optometric Association’s Optometry’s Meeting.