We often hear that we get out of life what we put into it. How can we change our outcome or results unless we utilize a new approach and vary our vision? I often say that instead of being stressed, we should accept the things we cannot change and find a way to reach a win-win outcome by embracing what we can control. Knowing that managed vision care is a part of our lives let us explore ways to make it more profitable for our practices.
The second step of the retail selling process is the interview. During the interview, the optician attempts to learn the customer’s unique set of needs, wants, and desires. Notice I did not say just needs or wants. Both of these are important and strong motives to buy, but desire is even more important. In fact, without being able to increase desire to purchase a product, an optician will have a great deal of difficulty establishing value in the product(s) being offered.
ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Volk Optical’s Eye Check, an electronic handheld ocular measurement device, aids in the diagnosis of ophthalmic abnormalities. Rudy Project and Shamir recently announced they would collaborate on prescription sports solutions.
Philadelphia—With new products coming onto the market all the time, Joy Gibb, ABOC, highlighted some of the latest options in ophthalmic lenses at the American Optometric Association’s Optometry’s Meeting.
Recently, I had a patient return to my office shortly after his yearly exam. This gentleman has advanced glaucoma, and after my initial diagnosis, he has undergone several surgical procedures by the comanaging ophthalmologist that has stabilized his condition. He was back in the office complaining of distance blur through his new spectacles. His exact words: “Thanks for helping me with my glaucoma, doc, but I can’t see a thing outta these new glasses you gave me.”
I sometimes wonder why, in the rush to build the medical model, so many of my colleagues seemingly abandon the retail aspects of our profession. Many ODs seem to want to forget or diminish that our historical contribution to vision has been mainly centered around the correction, refractive, and binocular vision function and development.