optical dispensing

Velvet launches geotargeting program for retailersDuring Vision Expo West, Velvet Eyewear announced the launch of its new retailer campaign, which aims to increase foot traffic through geotargeting, an Internet marketing method which determines the geolocation of a website visitor and delivers different content based on that visitor’s location.
Optical recovering post-recession, with Internet leading the wayThe U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.
6 steps for an optimal optical inventoryInventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.
Language choice key in driving optical salesTo sell better, eye care specialists need to stop selling. While counterintuitive, this is what generates the best environment that fosters not only better sales figures, but also more trust and credibility among patients, claim Dr. Ann Hoscheit, OD, FAAO, FAARM, of Summit Eye Associates and Dr. Robert Davis, OD, of the Eye Center.
Optical recovering post-recession, with Internet leading the wayThe U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.
6 steps for an optimal optical inventoryInventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.
Language choice key in driving optical salesTo sell better, eye care specialists need to stop selling. While counterintuitive, this is what generates the best environment that fosters not only better sales figures, but also more trust and credibility among patients, claim Dr. Ann Hoscheit, OD, FAAO, FAARM, of Summit Eye Associates and Dr. Robert Davis, OD, of the Eye Center.
4 steps to selling premium productsIt’s not a new problem. It’s not a new concept. But for many ODs, it continues to be a significant challenge. Too many times we hesitate to present patients with upgraded products or services when there is an added expense.
The trial close: When to ask for the sale in the optical dispensaryThe successful optician must have the ability to recognize the signs that a prospective shopper is ready to become a buyer of optical products.
How patients perceive your practiceMany of the traditional descriptions we use for areas of our practices have become outdated. As things change in our practices, we tend to force new methods and techniques into old categories.