Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
Developing and fostering positive relationships with colleagues is instrumental to an optometry practice’s success. However, relationship building should extend not only to internal but also to external colleagues.
What does it mean to have a premium practice? What does premium customer service deliver? These are common questions posed to medical practices and businesses as they seek out advice on how to thrive in today’s ever-competitive environment.
Never before have we had such a plethora of choices at our disposal when it comes to offering solutions to visual needs. It seems as though what used to require occasional education on new products and their benefits has now become an ongoing necessity as advances in technology grow by leaps and bounds.
During Vision Expo West, Velvet Eyewear announced the launch of its new retailer campaign, which aims to increase foot traffic through geotargeting, an Internet marketing method which determines the geolocation of a website visitor and delivers different content based on that visitor’s location.