Step up your social media: Learn from one health plan’s success February 28, 2017By Tracey WalkerStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service. Four member experience technologies your health plan should be using February 23, 2017By Donna MarburyTechnology experts predict that more health plans will take advantage of consumer engagement technologies in 2017. Three technology innovations helping Cigna meet customers’ needs February 05, 2017By Mark BoxerAt Cigna, technology is viewed as a strategic enabler that powers its business strategy—creating closer, more meaningful connections with customers. Poll: Few consumers trust health orgs, pharma January 31, 2017By Karen AppoldA new report has troubling findings for payers, providers, and technology companies. Here are the key takeaways, and reactions from experts. How payers can stand out for great customer service in 2017 January 26, 2017By Scott HornAs we begin the New Year, healthcare payers have an immediate opportunity to boost member satisfaction. Automated health tracking boosts patient engagement, study shows January 07, 2017By Tracey WalkerConnected devices and apps eliminating the need for manual tracking drive better long-term engagement in healthy activities, a study from Walgreens and Scripps Translational Science, shows. Get your plan members to shop around for less-expensive care December 29, 2016By Judy Packer-TursmanSome health plans are finding success with a new program that rewards patients for seeking out cheaper care. Improve health plan member experiences: 3 tech tipsCreating a comprehensive customer experience doesn’t happen overnight, but the key to achieving it comes from taking a “bone deep” approach. Six ways health plans address consumer pain points October 13, 2016By Judy Packer-TursmanConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones. Opinion: Value-based medicine requires personalized incentives
September 20, 2016In today’s increasingly consumer-driven environment, personalization is not only expected, but a demanded part of the user experience.