member engagement

Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
Four member experience technologies your health plan should be usingTechnology experts predict that more health plans will take advantage of consumer engagement technologies in 2017.
Three technology innovations helping Cigna meet customers’ needsAt Cigna, technology is viewed as a strategic enabler that powers its business strategy—creating closer, more meaningful connections with customers.
Poll: Few consumers trust health orgs, pharmaA new report has troubling findings for payers, providers, and technology companies. Here are the key takeaways, and reactions from experts.
How payers can stand out for great customer service in 2017As we begin the New Year, healthcare payers have an immediate opportunity to boost member satisfaction.
Automated health tracking boosts patient engagement, study showsConnected devices and apps eliminating the need for manual tracking drive better long-term engagement in healthy activities, a study from Walgreens and Scripps Translational Science, shows.
Get your plan members to shop around for less-expensive careSome health plans are finding success with a new program that rewards patients for seeking out cheaper care.
Improve health plan member experiences: 3 tech tipsCreating a comprehensive customer experience doesn’t happen overnight, but the key to achieving it comes from taking a “bone deep” approach.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
Opinion: Value-based medicine requires personalized incentivesIn today’s increasingly consumer-driven environment, personalization is not only expected, but a demanded part of the user experience.