What do we buy when we buy “Made In Italy?” Every time I visit a factory—whether it is in Italy or China—I’m amazed by the whole production process. To me, it’s beautiful—from the mixing of block acetate to form sheets, through the cutting of frame fronts and temples, shooting the temple core, tumbling, and finally, assembly.
There’s nothing more exciting than working in an office that continues to grow and expand. Recently, our practice has taken a gigantic step and purchased a brand-new, state-of-the-art office that allowed us to merge our two offices into one, larger space.
Your goal is to modernize the optical and bring it into the 21st century. It is important to manage all states of transition from the beginning, when opticians are experiencing a flood of conflicting emotions, through the confusion and learning curve, past the quitting and avoidance, and all the way to success.
Light is both a particle and a wave, it has healing energy and harmful energy, and it is so fast that it travels the 24,901 miles around the earth seven and one half times in one second. In order for us to understand how to best manage light with sunglasses, we first have to understand some basic science of light.
If you’ve walked the show floor at a Vision Expo show in the last few years, you might have noticed a small, but growing trend in optical. Among the flashy displays, bright-colored frames in increasingly elaborate designs, you might notice more and more brands are taking on an eco-friendly approach to their fashionable frames.
Promotional events are designed to create some sort of focused attention on you and your practice. There are a wide variety of events that can help solidify the brand you are building for your practice.