social media marketing

The ethics of social mediaExperts offer advice for how to increase visibility on social media while protecting patients and maintaining professionalism and integrity.
Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
Social media for cosmetic surgeons: What’s hot?Monique Ramsey sorts out what's hot vs what's hype when it comes to social media and the cosmetic practice.
Premium Content Preview | Building and Managing Your Practice's Online ReputationIt’s time to take control of your Internet presence, engage patients online, and manage your reputation. This series of articles describes how to effectively manage and grow your online presence and reputation.
Premium Content Preview | How to Set Up Your Medical Practice's Facebook Account: A Step by Step GuideSetting up social media accounts for your practice can be a simple, step-by-step process and a great place to start is Facebook. Think of Facebook as a channel to connect with your existing patients and even bring in new ones by offering helpful tips and insights into your practice. Follow these simple steps to get your Facebook page up and running and reap the rewards of this added connection to your patient community
Premium Content Preview | How to Set Up Your Medical Practice’s Twitter Account: A Step by Step GuideSetting up social media accounts for your practice can be a simple, step-by-step process and a great place to start is Facebook. Follow these simple steps to get your Facebook page up and running and reap the rewards of this added connection to your patient community
Premium Content Preview | 4 Steps to Building and Managing Your Practice's Online ReputationWhether you know it or not, you have an online presence. And it may be growing without any input from you. It’s time to take control of your Internet presence, engage patients online, and manage your reputation. This guide describes how to get started and effectively manage your onlinepresence and reputation to grow your practice.
Premium Content Preview | Three Ways to Increase Patient VisitsBuilding a successful practice ultimately comes down to one thing...patient visits. If you are not seeing patients, you are not making money. And, if you are not seeing enough patients each day, you will never be able to grow your practice. In this guide, you will find three key ways today’s medical practice can increase the number of patient visits and the revenue that comes with them.
Premium Content Preview | Yelp 101 for DoctorsEveryone knows that reviews are important, but did you know that 88% of people trust online reviews as much as they would trust suggestions from a friend? As a result, review sites like Yelp can have a considerable impact in enhancing your online reputation and growing a practice. In this eBook, PatientPop shows you the importance of leveraging Yelp as a way to acquire more patients.
Getting social (and strategic) with Snapchat
Getting social (and strategic) with SnapchatInterested in using Snapchat to help drive your marketing efforts? One plastic surgeon shares his success with making the social platform work for his cosmetic practice.