Using social media to improve the way you connectHaving a presence on social media is not absolutely necessary to run a successful practice, but it can be a valuable tool in connecting with patients and diverse communities. If used wisely, social media can help grow a practice.
Use video to market your medical practiceCheryl Bisera explains the importance of using video in marketing material for your medical practice and also provides tips to make videos effective and powerful.
Professionalism in social media is a balancing actTo establish and maintain a professional medical image in social media, pay careful attention to the content of posts. Be aware that social media content is admissible as evidence in courts of law.
Study, video reflect teens’ growing indifference to sunscreenA new study reveals an alarming statistic about sunscreen: its use by young people has declined significantly.
Dermatology content widely dispersed on YouTubeContent related to dermatology and dermatologic conditions is widely available on YouTube, but identifying sources for some of the content remains a challenge, according to results of a recent study.
Award-winning video touts dermatologists’ trainingFor one dermatologist, the hands-on approach has helped not only in growing his practice, but also in making a video that’s been honored by the American Society for Dermatologic Surgery (ASDS) for promoting the specialty of dermatology.
Social media success stems from message managementSocial media success requires accentuating the positive, as well as recognizing the potential impact of every comment or click, according to experts at the Cosmetic Surgery Forum, held here.
How to use social media to make your practice knownSocial media is about being social. But when you first start out, no one knows who you are, and no one cares.