Warby Parker

The ‘art’ of the optical deal
The ‘art’ of the optical dealA visit to two innovative optical shops reveals differing portraitures of providing better customer experience and increasing capture rate.
3 reasons why you should love Warby ParkerWarby Parker may be optometry’s public enemy number one, but David Friedfeld, owner of ClearVision Optical, says optometrists could learn a lot from the company’s booming success.
Competing with online optical retailIn order to compete with the onslaught of online optical retail Web sites, we have to be open and ready to change, says Barry Santini, ABOM.