Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Human nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.
At its fourth annual gathering at Vision Expo East, the Global Contact Lens Forum addressed developing technologies with research and development (R&D) scientists, evidence-based eye care, and contact lens practice settings.