social media strategies

Social Media, Store Websites, and the Pharmacist
Social Media, Store Websites, and the PharmacistWhat you need to know about crafting your pharmacy’s 5-star online presence.
Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
Minding your social media mannersTen tips for developing a social media marketing policy that will help you avoid pitfalls and stay relevant while giving your practice a glowing social presence and reputation.
Mastering social media marketing for your practiceODs on Facebook founder Alan Glazier, OD, provided social media strategies for optometrists during a session at Vision Expo East.
How to choose the right social media platform for your practiceSocial media is dynamic and fickle. Dermatologists should pick and choose the sites they participate in with great deliberation and be prepared to shift sites as the individual sites’ popularity or demographics change.
How to launch a successful social media campaignIs your Facebook, Twitter or other social sites working for your practice? Not sure or maybe you need a little help. Check out what experts have to say about launching a successful media campaign for your practice. Get the tips.
Legal and ethical considerations for managing your online reputationWith statistics showing that patients are increasingly going online for healthcare information, managing a physician’s online reputation within the confines of the law and policies regulating professional behavior is becoming more important than ever.
Marketing your pharmacy through social mediaSome tips on making community connections
Partner Content: E-Mazing Medical Marketing Minute Connectivity with patientsTime Sawyer, President & Co-Founder of Crystal Clear Digital Marketing talks with Deborah Freeman MacDonald of R.E., Inc. The two discuss the value of using social media to connect with customers.
Partner Content: E-Mazing Medical Marketing Minute The value of before and after photosAdam DeGraide, CEO of Crystal Clear Digital Marketing talks with John B. Lazor, M.D., M.B.A., F.A.C.S., of the New England Cosmetic Surgery and Laser Center in Weymouth, Mass. The two discuss the value of using before and after photos to educate patients on the results achievable using injectables.