Social media is dynamic and fickle. Dermatologists should pick and choose the sites they participate in with great deliberation and be prepared to shift sites as the individual sites’ popularity or demographics change.
Social media is more powerful than you think. It has become increasingly common for patients to find their physicians online. Creating a positive online presence can be one of the easiest ways to market your practice and make a lasting impression on patients.
Is your Facebook, Twitter or other social sites working for your practice? Not sure or maybe you need a little help. Check out what experts have to say about launching a successful media campaign for your practice. Get the tips.
It seems only yesterday that word of mouth was the primary means for the public to hear opinions about physicians. But today, patients and potential patients are more likely to obtain such information online.
Many of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!