social media

Patient privacy: When social media bites backAttorney Alex Thiersch offers tips for how to avoid simple social media mishaps that can result in violations of patient privacy.
Why physicians should become active on social media
Why physicians should become active on social mediaIf you and your team haven’t discussed how social media can be used to grow your practice and get seen in a competitive market, I hope you keep reading. Finding success with social media takes time and energy, but it’s never too late to start building momentum.
Social Media, Store Websites, and the Pharmacist
Social Media, Store Websites, and the PharmacistWhat you need to know about crafting your pharmacy’s 5-star online presence.
Marketing your practice on social media platforms Put a plan in place now for both your general online and social media presence so you can use them to effectively to communicate with and educate patients, said Kimberly Cockerham, MD, and Usiwoma Abugo, MD, Central Valley Eye Medical Group, Stockton, California.
How ODs can capitalize on social media in their practicesConsumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
How to grow your practice using Instagram and PinterestHuman nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.
Let's be social: Making Facebook connections workOne mistake ophthalmologists typically make with Facebook is to presume their practice websites and Facebook pages should contain similar information. Another misperception is that Facebook is a platform for the constant promotion of their specials, procedures, or new technologies in eye care.
Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
What patients are tweeting about their ODs
What patients are tweeting about their ODs
Five ways to close gaps in care and build a successful quality improvement programBy deploying a proactive, year-round strategy that aligns data analytics with a focused approach for addressing gaps in care, your organization can turn routine quality measurement and reporting activities into a true strategic advantage by ensuring that quality measurably improves across key metrics.