social media

Let's be social: Making Facebook connections workOne mistake ophthalmologists typically make with Facebook is to presume their practice websites and Facebook pages should contain similar information. Another misperception is that Facebook is a platform for the constant promotion of their specials, procedures, or new technologies in eye care.
Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
What patients are tweeting about their ODs
What patients are tweeting about their ODs
Five ways to close gaps in care and build a successful quality improvement programBy deploying a proactive, year-round strategy that aligns data analytics with a focused approach for addressing gaps in care, your organization can turn routine quality measurement and reporting activities into a true strategic advantage by ensuring that quality measurably improves across key metrics.
Top 5 of 2016: Practice managementIn 2016, Dermatology Times provided several articles offering guidance on the business side of dermatology. Spanning such topics as using social media effectively, to designing the ideal office space and whether or not a cash-based model is right for you, these were the top five practice management articles of 2016.
What patients are tweeting about their eye doctors
What patients are tweeting about their eye doctorsSo, what are your patients saying and sharing about you on Twitter these days?
Behind the scenes of Instagram practice photos
Behind the scenes of Instagram practice photosWe’re no exception to the online perfect perception. You only need to check out our practice Instagram page, @seeeyecareandeyewear, to see all the photos that I have painstakingly staged.
Five social media tools to save you timeJamin Brahmbhatt, MD, discusses his favorite tools to efficiently maintain an active online presence.
How social media connects older adult patients
How social media connects older adult patientsAs older adults adopt social media physicians and caregivers can utilize this as a way to improve communication and connectedness with older adults reduce some of the loneliness and social isolation experienced by this population.
Why social media story sharing is vital for physicians todayIgnoring social media is no longer possible if your practice wants to reach patients where they are.