Adam DeGraide CEO at Crystal Clear Digital Marketing, LLC, sits down with Dr. Robert Marshall, medical director at Rejuvenate Med Spa to discuss the value of properly branding a medical practice online, from designing a website, logos and much more.
Adam DeGraide, CEO of Crystal Clear Digital Marketing talks with John B. Lazor, M.D., M.B.A., F.A.C.S., of the New England Cosmetic Surgery and Laser Center in Weymouth, Mass. The two discuss the value of using before and after photos to educate patients on the results achievable using injectables.
Supermodel-turned-super mogul, Kathy Ireland, urged attendees at the 2014 Annual Meeting of the American Society for Dermatologic Surgery to think of themselves as brands that must be promoted. She offered takeaways on what it means to be a brand and how to successfully manage your brand.
When is the last time you took a good look at what your waiting area is signaling to the outside world? It is after all, the first physical impression of your clinic. Perhaps it is time to make some changes, or improve on some already excellent practices.
An important aspect of any marketing program includes 2 primary aspects. First, and most obvious, is the need to attract new patients. This aspect of marketing includes everything that is done to make people aware of your practice and your services. It includes efforts put into brand recognition. Common aspects of focus in this area include search engine optimization, web page improvements, and traditional advertising.
What emotions do these two little words evoke: “public speaking”? Perhaps fear, anxiety, discomfort or agitation? If you are among the greater than 90 percent of Americans that have an aversion to public speaking, the idea of being in the spotlight is enough to make your palms perspire and your heart leap from your chest.
The vast majority of us have a fear of public speaking, but much of this fear can be dissolved with practice and preparation. What follows are some practical tips for the dermatologist in how to get and stay involved with the media.