I discovered that an employee had been dispensing glasses to her family without collecting payment for the materials. After studying the relevant charts, I was certain that the activity was deliberately hidden from me.
“Typically, (Roellinger) listens to the sound of the bread, not the cash register. It’s because he’s a ferocious advocate for the glory of tiny, individually owned and operated producers. The idea that one should—no, must—keep it small.”
Promotional events are designed to create some sort of focused attention on you and your practice. There are a wide variety of events that can help solidify the brand you are building for your practice.
One of the first lessons doctors learn once they actually get into practice is that we are all in business. The business aspect of optometric practice is comprised of multiple layers and elements that are challenging at best.
Disaster struck on a recent Sunday evening. A tree branch fell on some power lines just above the practice, and the live wires fell onto the building, starting the blaze. I arrived on scene as the firefighters were putting out the blaze.
You want to take some time off from your practice, maybe a day or two here and there, maybe for an extended leave, and you want to hire a temporary worker (also known as a fill-in doctor, relief doctor, or locum tenens). The relationship with a locum can be rewarding or frustrating. You have the power to make it successful, but it does take some preparation and planning.