optometry

Use social media to market LASIK to millennials
Use social media to market LASIK to millennialsRecently at our laser vision center, we widened the scope of our social media outreach to include millennials who may be interested in finding out more about available refractive eye care options.
Balancing work and home as an OD during the holidays
Balancing work and home as an OD during the holidaysTracy Schroeder Swartz, OD, FAAO describes how her life as an OD during the holidays changed over time. From after graduation to having her own family, Dr. Swartz finds that the balance has changed.
10 holiday dos and don’ts for ODs in 2017
10 holiday dos and don’ts for ODs in 2017We asked ODs to share holiday dos and don’ts in effort to keep your holidays humming. Two big themes emerged: prioritizing family time and not allowing the stress to get you down. Take a look.
Q&A: Michele Andrews, OD—Senior director, North America, Professional and Academic Affairs, Cooper VisionIf optometry could adapt a bit more readily and not be so fearful of change, we could continue to be an amazing profession, evolve with customer demand, and serve our customers in the way they want.
Following Occam’s razor in optometryI believe that the future of optometry, with all its hitches, challenges, and opportunities, is best met head-on if we all communicate effectively with one another.
How tear osmolarity affects lens wearConsidering that many CL patients are desensitized, it is critical we not only monitor their tear film and ocular surface for change, but we demonstrate stability or instability through measurable means. This creates trust, validates our recommendations, induces compliance, and generates positive outcomes.
Work with patients to combat contact lens obsolescenceObsolescence happens. If you are not familiar with it, it is the act of becoming obsolete or out of date.
How OCT can help a smaller practice
How OCT can help a smaller practiceSpectral domain optical coherence tomography (SD-OCT) has grown in importance to optometric patient care. One OD shares her experience of moving from quarterly use of a rented device to purchasing an OCT for her small private practice and how it has improved clinical care and patient education.
6 tips to address, survive one-star online reviewsIf you have not yet received a bad review, it is coming. It is only a matter of time. Have you Googled your practice recently? Anyone with a smartphone, social media account, or an email account can go online and rant about anything—including your practice.
ODs’ role promising in detecting Alzheimer’s diseaseScience is evolving, and practices will soon find themselves in a moral quagmire. Detection and clinical staging of AD using vision and ophthalmic imaging are close at hand.