optical sales

How to increase your optical capture rate
How to increase your optical capture rateTake these suggestions and you’ll watch your capture rate improve and your average optical ticket rise.
Virtual eye health and vision examination: Why not?We really are at a crossroads in eye healthcare. Wouldn’t a virtual exam be ‘just as good’ as a trip to the eye doctor? To today’s busy consumer, how can we justify leisurely sitting in front of a computer or in a kiosk versus an in-office visit that takes sixty plus minutes and includes that awkward part – dilation?
Why ‘Made in Italy’ is often a lie
Why ‘Made in Italy’ is often a lieWhat do we buy when we buy “Made In Italy?” Every time I visit a factory—whether it is in Italy or China—I’m amazed by the whole production process. To me, it’s beautiful—from the mixing of block acetate to form sheets, through the cutting of frame fronts and temples, shooting the temple core, tumbling, and finally, assembly.
The growing green trend in opticalIf you’ve walked the show floor at a Vision Expo show in the last few years, you might have noticed a small, but growing trend in optical. Among the flashy displays, bright-colored frames in increasingly elaborate designs, you might notice more and more brands are taking on an eco-friendly approach to their fashionable frames.
5 ways to improve in-office purchasingYour patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
After Shark Tank, Frameri online optical finds success
After Shark Tank, Frameri online optical finds successIf you caught a recent episode of ABC’s Shark Tank, you may have gotten a look at eyewear’s latest startup company.
Premium customer service takes your practice from good to greatWhat does it mean to have a premium practice? What does premium customer service deliver? These are common questions posed to medical practices and businesses as they seek out advice on how to thrive in today’s ever-competitive environment.
Give your staff more field tripsIn her latest blog, Joy Gibb, ABOC writes why allowing staff more learning opportunities builds better office morale.
Modernized lifestyle dispensingNever before have we had such a plethora of choices at our disposal when it comes to offering solutions to visual needs. It seems as though what used to require occasional education on new products and their benefits has now become an ongoing necessity as advances in technology grow by leaps and bounds.
Velvet launches geotargeting program for retailersDuring Vision Expo West, Velvet Eyewear announced the launch of its new retailer campaign, which aims to increase foot traffic through geotargeting, an Internet marketing method which determines the geolocation of a website visitor and delivers different content based on that visitor’s location.