optical retail selling

3 steps to script for second-pair sales
7 steps to boost optical revenueFollowing specific steps in the retail-selling process will increase the likelihood that customers will make a purchase.
5 ways to improve in-office purchasingYour patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
Post-closing issues deserve attention to avoid buyer’s remorseRemember, “The devil is in the details.” An optical buyer can quickly go from excitement about a purchase to distress when the order is not ready on time or if the new eyeglasses are flawed in any way.
How the right closing statement can turn optical shopper into buyerIn the closing statement, the optician uses one of any number of techniques in the hope that the customer agrees to make the purchase.
Modernized lifestyle dispensingNever before have we had such a plethora of choices at our disposal when it comes to offering solutions to visual needs. It seems as though what used to require occasional education on new products and their benefits has now become an ongoing necessity as advances in technology grow by leaps and bounds.
Optical recovering post-recession, with Internet leading the wayThe U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.
6 steps for an optimal optical inventoryInventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.
Language choice key in driving optical salesTo sell better, eye care specialists need to stop selling. While counterintuitive, this is what generates the best environment that fosters not only better sales figures, but also more trust and credibility among patients, claim Dr. Ann Hoscheit, OD, FAAO, FAARM, of Summit Eye Associates and Dr. Robert Davis, OD, of the Eye Center.
Optical recovering post-recession, with Internet leading the wayThe U.S. optical industry is in full recovery mode, and the outlook on future growth is good, reported Shawn Shafer, program manager for The Vision Council, at state of the industry meeting at Vision Expo West in Las Vegas.