Opternative

Looking back at 2016
Looking back at 2016Before the new year gets too far along, let’s take a brief look at the happenings in the pages of Optometry Times during 2016.
Opternative and 1- 800 Contacts: Two wrongs don’t make a rightThe recent news in our profession was an announced partnership between Opternative and 1-800-Contacts.1 With InstaRx powered by Opternative, customers can “stay home, eat some ice cream, and get a vision exam” according to the 1-800 Contacts website.
3 ways ODs can combat 1-800-EYE-EXAM
3 ways ODs can combat 1-800-EYE-EXAMThe recent announcement that 1-800 Contacts has partnered with online eye exam provider Opternative to offer consumers eye exams online has rocked the optometry community. What can we learn from this announcement, and what should we do?
1 800 Contacts now offers Opternative refraction to its customers
1 800 Contacts now offers Opternative refraction to its customers1-800 Contacts will begin offering the Opternative online refraction service to its customers on its website, branding the partnership as “InstaRx powered by Opternative.”
A new contact lens app with potential to harm the publicSimple Contacts allows your patients to self report and self prescribe
SC vs. Opternative: An example of what makes optometry greatMuch has been written about Opternative, and I will not rehash what the product is and what it purports to do. I will say the product presents a clear and present danger to the eye health of the unsuspecting public. We can argue the merits of disruptive technology, but the bottom line is the product as currently marketed as an “eye exam” is a public health threat.
Why patients are choosing eyecare apps over you
Why patients are choosing eyecare apps over youIt's raining “eyecare” apps. Just for a second, I’m going to embrace the hate because we can use it to help lead us to a better understanding of the situation and ultimately to a solution. In our technologically enhanced world there seems to be an app for everything—including for eye care.
Will optometry’s fear of disruptive technology backfire?
Will optometry’s fear of disruptive technology backfire?Eye care has been a magnet for new—and disruptive—technology. In the past few years, the industry has seen the birth of companies such as Smart Vision Labs, Opternative, and EyeNetra, just to name a few.
How ODs fit into the future of online refractionExecutives from online refraction companies discussed their services during Vision Expo East. Opternative CEO Aaron Dallek; EyeNetra CTO Vitor Pamplona, PhD; and myVisionPOD Founder Hal Wilson shared information about their companies and answered questions from the audience about the future of online refraction.
The underlying concern of online refractions
The underlying concern of online refractionsThere is no question that our profession is undergoing rapid change as well as significant challenges. As a profession, we are faced with the dual responsibility of protecting our patient and maintaining our proficiency. Both of these also fall under the legal jurisdiction of the State Board of Optometry in the states in which we are licensed. Some state boards have already acted, but most have not. One that has not is California.