online retailing

A simple solution for selling skin care online
A simple solution for selling skin care onlineA new turnkey solution allows practices to offer online sales for skin care products without all the work.
5 ways to improve in-office purchasingYour patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
Responding to a request for PD measurementsMost dispensing optometric practices are fielding frequent requests from their patient base to provide pupillary distance (PD) measurements along with a copy of a prescription for eyeglasses. There are varied responses among doctors, the eyecare professionals (ECPs), and other staff members as to how to handle this request.
Coastal.com acquired by Essilor, launches ‘Try Before You Buy’ programEssilor International announced it has entered into a binding agreement to acquire all of the outstanding common stock of Coastal Contacts (Coastal.com).
At what price service?
It's all about service, part 2Have a policy in place to deal with patients who take your prescription, purchase eyeglasses online, but then come back to your practice for adjustments.
Quality, safety concerns