By 2020, millennials will make up 50 percent of optometrists’ patient bases, and they’ll have up to $1.4T in spending power, says Thuy-Lan Nguyen. She spoke about managing millennial patients and staff at SECO 2017.
In April, baby boomers passed the crown as the largest living generation to millennials, according to the U.S. Census Bureau. There are now more Americans between the ages of 18-34 than those aged 51-69.
Millennials, also known as Generation Y, can drive Generation Xers and baby boomers crazy. Many Gen Xers and Boomers don’t embrace those young, fresh faces because their approach to life is so foreign.
Millennials will continue to impact the operation of physician practices as they age with different expectations than the baby boomer group. The survival of your practice is predicated on whether you can adapt to this new patient group with new expectations derived from the digital age we are experiencing.