marketing

Create brand loyalty through holiday awesomeness
Create brand loyalty through holiday awesomenessWe embrace the holidays in my office. I think that by echoing the buzz of the season, we create an inclusive environment in which our patients feel a part of the practice.
How to meet unique health needs of LGBT individualsFinding ways to communicate directly with and provide tailored services to LGBT individuals has been a challenge for managed care organizations, but experts say breaking barriers is imperative.
Math, marketing & the medical practiceCould this simple mathematical formula be the key to determining your strategic advertising spend?
Stand outIt’s important that cosmetic dermatologists market to promote their practices. But, today, it’s vital they market to promote the common good — of the cosmetic medicine industry, that is.
3 Tips to stay ahead of competitionThe supply of doctors willing to meet the demand of patients who want cosmetic procedures is growing — fast.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
5 ways to finish strong for 2016
5 ways to finish strong for 2016One of the hallmarks of a good college football team is to finish strong. That means that as the team heads into the fourth quarter, it needs to close out the game and play all the way to the end.
Use video to market your medical practiceCheryl Bisera explains the importance of using video in marketing material for your medical practice and also provides tips to make videos effective and powerful.
Top ways to attract, manage diverse patient populationsHealth plans must find new and meaningful ways to connect with patients of diverse backgrounds.
Why blog?Blogging is a very well respected and effective form of marketing that resonates with today’s internet-savvy, relationship-based consumers (i.e. patients). Here's why you should be blogging and how to get started.