marketing

Math, marketing & the medical practiceCould this simple mathematical formula be the key to determining your strategic advertising spend?
Stand outIt’s important that cosmetic dermatologists market to promote their practices. But, today, it’s vital they market to promote the common good — of the cosmetic medicine industry, that is.
3 Tips to stay ahead of competitionThe supply of doctors willing to meet the demand of patients who want cosmetic procedures is growing — fast.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
5 ways to finish strong for 2016
5 ways to finish strong for 2016One of the hallmarks of a good college football team is to finish strong. That means that as the team heads into the fourth quarter, it needs to close out the game and play all the way to the end.
Use video to market your medical practiceCheryl Bisera explains the importance of using video in marketing material for your medical practice and also provides tips to make videos effective and powerful.
Top ways to attract, manage diverse patient populationsHealth plans must find new and meaningful ways to connect with patients of diverse backgrounds.
Why blog?Blogging is a very well respected and effective form of marketing that resonates with today’s internet-savvy, relationship-based consumers (i.e. patients). Here's why you should be blogging and how to get started.
4 Tips for marketing your cosmetic practice on a budgetLooking to keep your marketing costs down? Jonathan Kaplan, M.D., shares his tips.
Eight ways health plans can empower consumersHow can plans and providers turn the dial up on member engagement? We asked three experts to weigh in.