Tapping the male market March 07, 2017 By Bob Kronemyer One plastic surgeon shares insights and strategy for successfully increasing the male patient base in your cosmetic practice. Muscle dysmorphia among men February 14, 2017 By Bob Kronemyer Characterized by the obsession to gain muscle and lose fat, this form of BDD is on the rise among men. No brow lifts for 'handsome' men February 11, 2017 By Lisette Hilton It may run counter to popular opinion, but Dr. Chasby Sacks shares his observation that brow lifts may leave some men less attractive. All men not created equal September 27, 2016 By Bob Kronemyer One surgeon shares his strategy for significantly boosting his male patient base. Targeting male patients in 4 simple steps December 08, 2015 By Adam DeGraide Can you can attract male patients without spending thousands of dollars on additional marketing strategies? Yes, says one industry expert. All it takes is a little know-how and these 4 simple steps. Surgical nuances of the male patient October 13, 2015 By Joe Niamtu III DMD From the male psyche to surgical incision placement, Dr. Joe Niamtu, III, helps you get to know your potential male patients. Cryolipolysis for pseudogynecomastia September 29, 2015 By Bill Gillette A new study examines off-label use of CoolSculpting to treat enlarged male breasts. Could it be a viable option? Men and plastic surgery marketing July 21, 2015 By Bill Gillette Are men being ignored by the cosmetic surgery industry in marketing efforts? Bodybuilders and breast reduction: the optimal surgical approach February 04, 2015 By Arthur Mayer Results of a new study examine gynecomastia treatment in the physically fit male population of bodybuilders. Male patient potential: Tapping the market January 13, 2015 By Lisette Hilton Yes, men are seeking more cosmetic procedures today than they have in previous years. But the increases aren’t newsmakers. What has been remarkable to dermatologist Terrance Keaney, M.D., is the potential increase in business for dermatologists and cosmetic surgeons in this largely untapped market.