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Why ophthalmology needs PR to boost exposureIn her latest blog, Georgette Pascale gives advice to the ophthalmic industry on rising above the noise and getting noticed to improve patient care.
Understanding patient’s goals for better surgical outcomes
Understanding patient’s goals for better surgical outcomesSurgeons need to truly understand the ins and outs of their patients' personalities to optimize surgical outcomes, argues Mark Packer, MD, in his latest blog.
Combatting UPP at the source
Combatting UPP at the sourceIn her latest blog, Joy Gibb, ABOC, writes how ophthalmologists can fight UPP at the source—your patients.
Becoming a better listener for the sake of your patientsIn her latest blog, Donna Suter gives her advice on creating better communication with your patients.
Pushing the envelope for the sake of ophthalmology
Pushing the envelope for the sake of ophthalmologyIn his latest blog, Mark Packer, MD, reflects on ophthalmic pioneers of the past, and writes why controversy and challenging the norm is what drives the future of advancements.
PR tips to guarantee a highly regarded practiceIn her debut blog, Georgette Pascale shares her must-have PR tips that every doctor must know to ensure a successful practice.
Revenue tips for your practice
Revenue tips for your practiceIn her latest blog, Donna Suter, gives advice on adding an extra profit boost to your clinic.
Mystery solved: Handling hotheaded patients
Mystery solved: Handling hotheaded patientsIn her latest blog, Joy Gibb, ABOC, solves the much avoided topic of handling your most stubborn patients.
How a crash landing became a successful failure
How a crash landing became a successful failureIn his latest blog, Mark Packer, MD, writes of a surgical tale that led him to discover aberrations can sometimes be your friend.
6 steps to more effective staff meetings
6 steps to more effective staff meetingsIn her latest blog, Joy Gibb, ABOC, offers a 6-step plan to rid your office of boring, pointless meetings.