How the front desk can influence optical salesLet's examine the most successful things your front office can do to improve dispensary sales.
Taking stock of inventory controlDespite growing profits over a decade, an ophthalmic practice’s optical dispensary profits were not growing along the same curve. This case study highlights how an optical dispensary inventory management firm may be able to identify strategies to boost capture-rate underperformance.
The ‘art’ of the optical deal
The ‘art’ of the optical dealA visit to two innovative optical shops reveals differing portraitures of providing better customer experience and increasing capture rate.
Dispensary business is thriving: So what's the problem?This dispensary case study highlights how a practice and outsourcing partnership can tame inventory control and lighten the load.
Making the case for computer lensesA knowledgeable optician is obviously an asset to an ophthalmology practice that is wanting to make computer lenses available to a greater number of its appropriate patients.
What makes a good optical manager?When vetting candidate for an optical manager position, it is often more important to identify managers with the right leadership profile than those with technical competence.
7 steps to boost optical revenueFollowing specific steps in the retail-selling process will increase the likelihood that customers will make a purchase.
Adding an optical shop as fixture of successA whole-hearted commitment to building and designing a dispensary from the ground up is vital for its success, explain those who have first-hand experience.
Post-closing issues deserve attention to avoid buyer’s remorseRemember, “The devil is in the details.” An optical buyer can quickly go from excitement about a purchase to distress when the order is not ready on time or if the new eyeglasses are flawed in any way.
Taking fashion-forward approach key to maintaining profitable optical shopsOptical shop and trend specialists track what patients want in eyewear, and explain why an inventory of the year’s fashionable styles is a must for competitive advantages.