The second step of the retail selling process is the interview. During the interview, the optician attempts to learn the customer’s unique set of needs, wants, and desires. Notice I did not say just needs or wants. Both of these are important and strong motives to buy, but desire is even more important. In fact, without being able to increase desire to purchase a product, an optician will have a great deal of difficulty establishing value in the product(s) being offered.
ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Volk Optical’s Eye Check, an electronic handheld ocular measurement device, aids in the diagnosis of ophthalmic abnormalities. Rudy Project and Shamir recently announced they would collaborate on prescription sports solutions.
At the heart of every optometric dispensary lies the important job of managing the frame board inventory. This task can appear to be challenging at times, but by following some simple strategies, it will lead to success.