frames

Optometry must adapt to evolving AIImagine a computer that creates patient care plans, a front office that holds no inventory, and patients who have their optometry visits in virtual reality.
3 steps to script for second-pair sales
After Shark Tank, Frameri online optical finds success
After Shark Tank, Frameri online optical finds successIf you caught a recent episode of ABC’s Shark Tank, you may have gotten a look at eyewear’s latest startup company.
6 steps for an optimal optical inventoryInventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.
6 steps for an optimal optical inventoryInventory is rarely top of the mind for newly-trained optometrists, but it's something they have to contend with when beginning their own business.
Finding the right frame styles for childrenMaintaining both parents’ and children’s happiness when choosing pediatric eyewear requires a balancing act, supported by the physician and clinic staff.
How to find customer’s wants, needs, and desiresThe second step of the retail selling process is the interview. During the interview, the optician attempts to learn the customer’s unique set of needs, wants, and desires. Notice I did not say just needs or wants. Both of these are important and strong motives to buy, but desire is even more important. In fact, without being able to increase desire to purchase a product, an optician will have a great deal of difficulty establishing value in the product(s) being offered.
InDispensable Briefs: IZOD debuts personalized frames, Volk offers portable ocular measurementsClearVision Optical introduces its new collection of IZOD frames that can be personalized through color. Volk Optical’s Eye Check, an electronic handheld ocular measurement device, aids in the diagnosis of ophthalmic abnormalities. Rudy Project and Shamir recently announced they would collaborate on prescription sports solutions.
Coastal.com acquired by Essilor, launches ‘Try Before You Buy’ programEssilor International announced it has entered into a binding agreement to acquire all of the outstanding common stock of Coastal Contacts (Coastal.com).
Simple strategies for successful frame board managementAt the heart of every optometric dispensary lies the important job of managing the frame board inventory. This task can appear to be challenging at times, but by following some simple strategies, it will lead to success.