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Five key focus areas for building a consumer-centric healthcare organizationHere’s how to take consumer-centricity more seriously as expectations increase.
Using social media to improve the way you connectHaving a presence on social media is not absolutely necessary to run a successful practice, but it can be a valuable tool in connecting with patients and diverse communities. If used wisely, social media can help grow a practice.
Influence of social media on teenagers' body imageVisually oriented social media platforms created by their peers can have a significant negative impact on adolescents’ body image.
Sharing is caring: Millennial patients and social mediaNot only is the selfie generation happy to share, but they could be the secret to social media success.
Using virtual reality in your practice
Using virtual reality in your practiceInnovative technology is certainly one way to catch a patient’s attention. Most patients will appreciate ODs who are not only current but use state-of-the art technology.
Four critical tech tools plans and providers should offer consumersHaving technology tools for member engagement is no longer a novelty. Members now expect and prefer digital communications, and it is critical for MCOs to stay on top of technology trends to compete in the market.
How ODs can capitalize on social media in their practicesConsumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Let's be social: Making Facebook connections workOne mistake ophthalmologists typically make with Facebook is to presume their practice websites and Facebook pages should contain similar information. Another misperception is that Facebook is a platform for the constant promotion of their specials, procedures, or new technologies in eye care.
Premium Content Preview | Building and Managing Your Practice's Online ReputationIt’s time to take control of your Internet presence, engage patients online, and manage your reputation. This series of articles describes how to effectively manage and grow your online presence and reputation.
Professionalism in social media is a balancing actTo establish and maintain a professional medical image in social media, pay careful attention to the content of posts. Be aware that social media content is admissible as evidence in courts of law.