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Let's be social: Making Facebook connections workOne mistake ophthalmologists typically make with Facebook is to presume their practice websites and Facebook pages should contain similar information. Another misperception is that Facebook is a platform for the constant promotion of their specials, procedures, or new technologies in eye care.
Premium Content Preview | Building and Managing Your Practice's Online ReputationIt’s time to take control of your Internet presence, engage patients online, and manage your reputation. This series of articles describes how to effectively manage and grow your online presence and reputation.
Professionalism in social media is a balancing actTo establish and maintain a professional medical image in social media, pay careful attention to the content of posts. Be aware that social media content is admissible as evidence in courts of law.
Living life online: Talking to parents about social mediaSocial media applications and surfing the Internet are among the most common activities today for children and adolescents. Although there are a number of benefits of social media, there are also a number of risks.
Why social media is important in dermatologyDermatology Times presents a year-long exploration of social media—the many ways that it impacts the field of dermatology as well as your medical practice. The series will provide strategies and tips for how you can use social to best effect: how to get started, which platforms to use, secrets for incorporating video, AMA guidelines, and more.
7 social media platforms every urologist should useWith 87% of all adults using the Internet and 70% of all millennials searching for a doctor online, it’s become essential for every health care professional to cultivate an online presence, and social media is the quickest route to establishing it.
Ten reasons why my practice doesn’t have a phone
Ten reasons why my practice doesn’t have a phoneMany of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!
VIDEO: Using social media responsiblyJessica Skelley, PharmD, BCACP, Samford University, discusses the pitfalls pharmacies should avoid while using social media.
VIDEO: Digitally connecting with customersDave McKenzie, president of RxWiki, explains how pharmacies can use his company's services to provide news and medical information to customers.
6 ways to engage your patients on FacebookDo you have a Facebook page for your dermatology practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans?