Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
One mistake ophthalmologists typically make with Facebook is to presume their practice websites and Facebook pages should contain similar information. Another misperception is that Facebook is a platform for the constant promotion of their specials, procedures, or new technologies in eye care.
It’s time to take control of your Internet presence, engage patients online, and manage your reputation. This series of articles describes how to effectively manage and grow your online presence and reputation.
Social media applications and surfing the Internet are among the most common activities today for children and adolescents. Although there are a number of benefits of social media, there are also a number of risks.
Dermatology Times presents a year-long exploration of social media—the many ways that it impacts the field of dermatology as well as your medical practice. The series will provide strategies and tips for how you can use social to best effect: how to get started, which platforms to use, secrets for incorporating video, AMA guidelines, and more.
With 87% of all adults using the Internet and 70% of all millennials searching for a doctor online, it’s become essential for every health care professional to cultivate an online presence, and social media is the quickest route to establishing it.
Many of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!