eyewear dispensing

Respect patients' trust during eyewear selection
Respect patients' trust during eyewear selectionBuild a rapport with patients and understand they are placing trust in staffers when choosing new glasses. Tami Hagemeyer, ABOC, FNAO, offers suggestions to maximize patients' satisfaction with the process.
Is your dispensary’s return policy hurting business?Various components of a dispensary’s return policy— time, refund, restyling, and scope— can make or break the success of sales.
Dispensary business is thriving: So what's the problem?This dispensary case study highlights how a practice and outsourcing partnership can tame inventory control and lighten the load.
The growing green trend in opticalIf you’ve walked the show floor at a Vision Expo show in the last few years, you might have noticed a small, but growing trend in optical. Among the flashy displays, bright-colored frames in increasingly elaborate designs, you might notice more and more brands are taking on an eco-friendly approach to their fashionable frames.
Sen. Schumer: Focus on something really importantWhile I’m sure Sen. Schumer is fully conversant on all topics relating to eyewear as evidenced by his outstanding frame selection, those of us practicing in the real world fully recognize that our patients have a wide variety of choices when selecting eyewear, from our own opticals to those of local competitors and online vendors.
Revenue tips for your practice
Revenue tips for your practiceIn her latest blog, Donna Suter, gives advice on adding an extra profit boost to your clinic.
Inside the mind of the evolving eyewear consumerThe eyewear market is changing more rapidly than ever, and it is no longer acceptable to sell the same way to each consumer. Staying up-to-date on how to leverage unique marketing to every generation is the key to success.
After Shark Tank, Frameri online optical finds success
After Shark Tank, Frameri online optical finds successIf you caught a recent episode of ABC’s Shark Tank, you may have gotten a look at eyewear’s latest startup company.
How to find customer’s wants, needs, and desiresThe second step of the retail selling process is the interview. During the interview, the optician attempts to learn the customer’s unique set of needs, wants, and desires. Notice I did not say just needs or wants. Both of these are important and strong motives to buy, but desire is even more important. In fact, without being able to increase desire to purchase a product, an optician will have a great deal of difficulty establishing value in the product(s) being offered.
InDispensable: M&S Technologies adds stereo testing, Tommy Hilfiger launches True to BlueSantinelli International introduces new deblocking pliers, part of the company’s Visionary line of tools. Designed specifically for Nidek pliable blocks, the pliers feature a cushioned, silicone grip with built-in finger channels on the handle for comfort and ease of use.