Donna A. Suter

P.S. Use this cost-effective marketing tactic to increase end-of-year profitsWhen you do not have enough money or time, a well-worded post script can be your best friend. Whether you are the new doctor who doesn’t have a large database or the kind-hearted provider who accepts all those low-paying plans and really can’t afford the estimated 60 cents per unit cost of a fall postcard campaign, please consider adding a P.S. to emails and a red-ink P.S. to all patient-directed, routine postal pieces.
The secret to reducing staff turnoverIs staff turnover holding you back? In some markets, healthcare personnel turnover is five times higher than unemployment. The average total turnover rate reported for healthcare employers in 2016 is 20.1%, up from 19.2% in 2015, according to Compdata Surveys’ national survey, Compensation Data Healthcare.
How to increase your optical capture rate
How to increase your optical capture rateTake these suggestions and you’ll watch your capture rate improve and your average optical ticket rise.
6 lessons to take away from the presidential race
6 lessons to take away from the presidential raceRegardless of the outcome of the presidential race, there is much about practice management and leadership to be learned from mainstream media’s coverage of the two front-runners’ race to the White House.
Is the world a better place because of your practice?When Martin Luther King said, “I have a dream,” he had a vision for people, not a program. Visionary leaders have the ability to communicate values and ideas in a way that connects. In your practice, they bring certainty into the uncertain world of reimbursement rates and rapid change. What is your capacity to bring vision and direction into times of uncertainty?
Are you a boss or a leader?Managing your team was, and continues to be, the biggest challenge you ever faced.
Using measurement as the first step toward positive changeDon’t you love practice management software? Review the following categories and pick the one or two where your reports reveal you are most deficient and set improvement goals.
Tips for bringing your optical into the 21st century
Tips for bringing your optical into the 21st centuryYour goal is to modernize the optical and bring it into the 21st century. It is important to manage all states of transition from the beginning, when opticians are experiencing a flood of conflicting emotions, through the confusion and learning curve, past the quitting and avoidance, and all the way to success.
How to ensure your new employees are on the right trackFind out how to get your new staff members started on the right foot from Day One.
Does your practice crackle with excellence?This new use of the word crackle reminds me of a virus because what causes it is often hard to pinpoint; yet, the results are easily seen.