Despite growing profits over a decade, an ophthalmic practice’s optical dispensary profits were not growing along the same curve. This case study highlights how an optical dispensary inventory management firm may be able to identify strategies to boost capture-rate underperformance.
The glasses prescribing patterns of a pediatric ophthalmology group differed from the guidelines issued by the American Academy of Ophthalmology for infants less than age 1 year but were similar for children age 1 to 3 years, a study found. The study also demonstrated the efficacy of using electronic medical records for assessing physician decision-making.
The eyewear market is changing more rapidly than ever, and it is no longer acceptable to sell the same way to each consumer. Staying up-to-date on how to leverage unique marketing to every generation is the key to success.