direct-to-consumer advertising

DTC drug ads don't show risks, study saysAs FDA considers new guidelines on pharmaceutical product marketing, a new study found that pharma makers may not be following current FDA ad regulations.
AMA Wants Drug Prices in AdsThe AMA is pushing for greater drug pricing transparency.
View from the ZooValue-Driven Health-Care System: Value for Whom?
FDA should pull diabetes drug ads, group saysConsumer advocacy group Public Citizen said this week that the Food and Drug Administration (FDA) must stop direct-to-consumer advertisements that market several “dangerous” diabetes medications for weight loss or blood pressure reduction.
Strategies for primary care physicians to handle prescription medication requestsWhile direct-to-consumer advertising of prescription medications means patients are coming to the doctor with drug-related requests, some see an opportunity to educate.