digital marketing in dermatology

All parts of digital marketing strategy must work in harmonyYou don’t have to be a connoisseur of the arts to appreciate something beautiful. It’s a feeling you get when you know what you are hearing or seeing is exactly as it should be. This holds true for a successful digital marketing strategy. A website that operates in a vacuum is not the same thing as conducting a complete integrated digital marketing strategy.
Mobile searches offer risk, reward for your practiceAdoption of mobile technology is the future of your practice’s ability to stay connected with your patients.
Effective social media marketing requires more than an occasional Facebook post
Effective social media marketing requires more than an occasional Facebook postSocial media sites have different demographics in terms of age, gender, ethnicity, geography and relevance to your practice. Effective social media marketing for your practice should include a blended strategy across several social media channels.
Physicians shouldn’t shy away from social mediaIn a recent article by David Shaywitz, M.D., Ph.D., he describes four reasons why physicians are concerned about the increase in popularity of social media and online search. After reading these concerns it occurred to me, that there may be a significant gap on the part of the medical community surrounding the potential benefits associated with online search and social media.
Emerging technology system allows clinicians to increase connectivity with patientsAs a medical professional in the field of dermatology and aesthetics your time is valuable and there are only so many hours in a day. So the million-dollar question is: Beyond providing quality care for your patients and relying on voluntary referral sources, how you can maximize the potential of your practice?