Gone are those simple days when nearly all patients purchased glasses from their eye doctors’ offices. Online eyewear vendors have exploded onto the scene, and the fallout includes the doctor/patient relationship.
An optometric practice is a business just like any other business where the same rules apply—revenues minus expenses equals profit. Too many times we borrow ideas from mediocre businesses, practices, and people.
What does it mean to have a premium practice? What does premium customer service deliver? These are common questions posed to medical practices and businesses as they seek out advice on how to thrive in today’s ever-competitive environment.
Today, rating systems are driving consumer decisions in virtually every U.S. industry. A single “gold standard” for customer ratings has yet to emerge in healthcare, and providers and payers are focusing more than ever before on the customer experience – how patients evaluate everyday interactions with their care and service providers.