Gone are those simple days when nearly all patients purchased glasses from their eye doctors’ offices. Online eyewear vendors have exploded onto the scene, and the fallout includes the doctor/patient relationship.
An optometric practice is a business just like any other business where the same rules apply—revenues minus expenses equals profit. Too many times we borrow ideas from mediocre businesses, practices, and people.
Health plans focused on communicating more effectively with their members got good news from the J.D. Power 2015 Member Health Plan Study, which showed a 17 point bump in satisfaction in the areas of information and communication.