consumers

Six healthcare marketing trends for 2018Here are six healthcare impact trends that will challenge marketers in the upcoming year.
Consumers’ top 4 concerns about their physiciansA Physicians Foundation survey gives healthcare executives behind the scenes insight into the physician-patient relationship.
Three ways payers can help consumers make wise healthcare decisionsPayers can facilitate action on the part of physicians to appreciate the growing awareness and financial responsibility of their patients and to better use a shared decision-making approach. Here’s three ways how.
Poll: Few consumers trust health orgs, pharmaA new report has troubling findings for payers, providers, and technology companies. Here are the key takeaways, and reactions from experts.
Make it personal: Three ways to connect with healthcare consumers: Remembering to engage in healthy behavior can often slip to the bottom of our list of priorities. In a world where we need to be reminded and motivated to be the healthiest version of ourselves, the right nudges at the right time can help us get there.
Who should own healthcare apps?There are more than 165,000 health- and wellness-related apps for iOS, but overall engagement remains low outside the top 10. To best benefit users, who should be responsible for health and wellness apps—employers, healthcare insurers or individual consumers? It depends.
Eight ways health plans can empower consumersHow can plans and providers turn the dial up on member engagement? We asked three experts to weigh in.
What payers can learn from Uber
Three ways the health insurance industry must evolveAmong the most significant changes today is the transformation of patients to health consumers. Here's how plans and providers should adapt.
Eight ways to retain high-deductible membersHigh-deductible plans are often used by relatively healthy people with a small chance of exceeding the plan's annual deductible. These individuals have little loyalty to their plans. Here are eight ways health plans can create "stickiness" to keep members happy.