consumer engagement

Keep up with patient demands: Tips for MCOsPatients are demanding more from payers and providers. Here’s how technology can help.
Three ways health execs can tap into the powerful patient influencer networkHere are 3 ways that technology can tap into the powerful network of non-clinical patient influencers who will ultimately impact a patient’s healthcare decisions and behavioral changes.
Do physicians dismiss patients’ financial concerns?
Do physicians dismiss patients’ financial concerns?Patients need cost information to make the best treatment decisions. But physicians are coming up short.
As consumerism grows, payers must capitalize on open enrollmentMost Americans have health insurance today, but according to new research from Xerox, only three out of 10 are very confident that their current health plan is the best fit for their family.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
Opinion: Value-based medicine requires personalized incentivesIn today’s increasingly consumer-driven environment, personalization is not only expected, but a demanded part of the user experience.
Survey reveals great divide between patients, payers, providersPatient engagement is central to improving health outcomes and reducing the cost of care. Yet, there continues to be a huge disconnect between patients, payers, and physicians.
Five ways health plans can ‘personalize’ the member experienceHere are five ways to use big data and predictive analytics to get insights about members and create a personalized member experience.
Four ways health plans can enroll more membersTo generate leads, convert prospects and keep members engaged, health plans must employ a high-touch, multi-channel healthcare marketing strategy which will be much more effective and enroll members who may have not otherwise done so.
Generational differences in health plan, provider preferencesA recent survey reveals how generational differences affect consumers’ health plan and provider preferences and selections.