consumer behavior

Four member experience technologies your health plan should be usingTechnology experts predict that more health plans will take advantage of consumer engagement technologies in 2017.
Get your plan members to shop around for less-expensive careSome health plans are finding success with a new program that rewards patients for seeking out cheaper care.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
Generational differences in health plan, provider preferencesA recent survey reveals how generational differences affect consumers’ health plan and provider preferences and selections.
What health plans should do during open enrollment seasonAs health insurers become increasingly more proactive and personalized in their interactions with individuals, they increase their ability to improve the cost and quality of healthcare while building loyalty in a competitive market.
Ten ways plans must change to meet consumer demandsAs healthcare consumerism gains momentum, health plans need to change their offerings to keep up with consumer demands.
What payers can learn from Uber
Consumers use alternative health coverage sourcesAmericans are spending more time evaluating their insurance options, and more Americans are considering different sources.
Eight ways to retain high-deductible membersHigh-deductible plans are often used by relatively healthy people with a small chance of exceeding the plan's annual deductible. These individuals have little loyalty to their plans. Here are eight ways health plans can create "stickiness" to keep members happy.
Google changes health search rules
Google changes health search rulesConsumers searching for health information on Google will now see results from Mayo Clinic in a feature box at the top of the return screen.