blogs_Ophthalmology Times

Why ophthalmologists are easy prey for cybercriminalsA perfect storm is brewing that may make ophthalmologists and office staff, with networked equipment, easy targets for cyber criminals. In a matter of days, cyber criminals can infect computers around the world. Sure, you can pay the ransom, but HIPAA fines and consultant fees, recovering from the damage to your reputation, loss of patients, and all the time and energy lost could bankrupt your practice.
P.S. Use this cost-effective marketing tactic to increase end-of-year profitsWhen you do not have enough money or time, a well-worded post script can be your best friend. Whether you are the new doctor who doesn’t have a large database or the kind-hearted provider who accepts all those low-paying plans and really can’t afford the estimated 60 cents per unit cost of a fall postcard campaign, please consider adding a P.S. to emails and a red-ink P.S. to all patient-directed, routine postal pieces.
Dr. Mali's top 5 stories in ophthalmology in 2017 (so far)So far, 2017 has been a very exciting year for both ophthalmology and healthcare as a whole. We still have a few months left for more excitement, so stay tuned!
How to attract millennials to your practice
How to attract millennials to your practiceFaced with an increasingly competitive environment, eye surgeons need to appeal to younger patients. The way to accomplish this is relatively straightforward: Be where they are. Of course, the more challenging part of this equation is “How?”
Independence and optimizing your practiceNo matter how you celebrated the 4th, you can have your own “freedom day” in your practice starting today! What this means is you have the freedom to be your best, every single day of the year.
The underlying, big hairy goal of eye careHow long does it actually take to form a new habit? Is there any science to back this up? And what does all of this mean for your practice?
Sometimes the answer may simply be a ‘stem failure'There is nothing you can do to help a person modify his or her behavior, or to modify a clinic behavior, if the person simply does not see—or will not acknowledge—this behavior within himself or herself.
Retina surgeon’s AMD regimen at center of Medicare fraud case
Retina surgeon’s AMD regimen at center of Medicare fraud caseEarlier this month, a jury convicted West Palm Beach retina surgeon Solomon Melgen, MD, on 67 counts of Medicare fraud. This high-profile case hit very close to home, as myself and another retina specialist from my own community were on opposing sides of the case.
Genetic testing initiative for inherited retinal diseases shows great promiseI have been encouraged as a retinal specialist with all the excitement and promising new treatments in gene therapy. Given that there are several retinal diseases with known inherited patterns and confirmed genetic loci responsible for the clinical manifestations, our field is primed to benefit from the expansion of knowledge in this arena.
The Retinator II: Judgment Day?
The Retinator II: Judgment Day?Hollywood loves trilogies, and though not all sequels are created equal, as a general rule, the second installment tends to be the best. The examples of this phenomenon are numerous (Godfather Part II, Back to the Future II, The Empire Strikes Back, etc.). However, the most-cultured Ophthalmology Times readers will no doubt point to Terminator II as the best example of all.