Depending on where you live, spring is here—or at least on its way. It’s the time of year to thaw out along with the trees, grass, and flowers. With spring comes our promise to get ourselves into shape for the summer, and life gets busier with more outdoor activities for the whole family.
August 2014 saw a public awareness campaign show the world the power of social media. This unprecedented viral video initiative is something that optometry hopefully can learn from and replicate for its own public awareness campaigns. Let’s take a look at the how this all happened and see if we can come up with a similar social sensation.