aesthetic procedures

Male aesthetic procedures are up, despite little research on procedures in men
Male aesthetic procedures are up, despite little research on procedures in menWhile there is an increasing interest among men in cosmetic procedures, there is little research in this area to guide physicians. Experts say that customization is best for tough cases.
Marketing to the male patient
Marketing to the male patientMen are increasingly seeking aesthetic procedures, but they tend to learn toward specific procedures more than others. Learn more in our table-of-the-month.
Sunscreen for use with aesthetic proceduresGlytone has released the Glytone Sunscreen Lotion Broad Specturm SPF 40 as a daily sunscreen to be used in combination with aesthetic procedures and treatments.
Hyperhidrosis + hair removal: Meet miraSmooth
Hyperhidrosis + hair removal: Meet miraSmoothEarly research indicates 70% hair reduction with 1 to 2 treatments of miraDry. Even better, it’s colorblind.
Shrinking double chins
Shrinking double chinsSubmental injectable approved. Read more and see photos.
Can acne be improved with Ultherapy?“Can we improve acne with Ultherapy?” It’s a question Michael Gold, M.D., Nashville, Tenn., asked during his presentation, “Micro-focused Ultrasound and RF for Skin Tightening: New Clinical Concepts,” at Vegas Cosmetic Surgery 2014 recently.
KISSES — 6 tips for lips“I spend a lot of time trying to convince patients not to inject their lips,” said Heidi Waldorf, M.D., New York, during her presentation “KISSES — 6 Tips for Lips,” in the minimally invasive/noninvasive session at Vegas Cosmetic Surgery 2014 recently. “If they really want to do their lips, I tell them we must do the face, or they will look like a skinny, ugly duck,” she said.
Dermatologists deal with cosmetic competitionWith “discount” injectable treatments here to stay, experts say, dermatologists must court sophisticated consumers willing to pay for the quality and expertise that only dermatologists and other core aesthetic specialists offer.
The art of the sale
The art of the saleUnderstanding key elements of the sales process is key to managing treatment plans and expectations for many aesthetic procedures.
Core physicians must look ahead, participate, competeTo maintain a leadership position in aesthetic treatments, core specialists must identify and embrace the game-changing innovations of the future, says an expert. To that end, he recommends participating in drug and device development and clinical trials.