Aesthetic Practice Management

The ethics of social mediaExperts offer advice for how to increase visibility on social media while protecting patients and maintaining professionalism and integrity.
Legalities of telemedicineTelemedicine may offer advantages, but legality and parameters vary from state to state. One legal expert offers advice for how to navigate within yours.
4 signs your practice’s marketing is stuckDoes your marketing program needs treatment? Marketing expert Michael Cohen says the answer is as simple as checking your vitals.