aesthetic practice management

How well do you know the law?Dermatologist and lawyer Mathew M. Avram, M.D., J.D., explains what cosmetic physicians need to know about the law and how to decrease lawsuit risks.
Marketing in a fragmented realityDo you know the best way to reach patients in what’s become a highly fragmented digital experience?
The aesthetic for-profit practiceFour cosmetic physicians share their most profitable nonsurgical procedures.
Cosmetic dentistry is more than teethBotulinum toxin offers both functional and aesthetic solutions for patients in the dental practice. Here’s what you need to know about incorporating it into yours.
Aesthetics: More than just blepharoplastyOphthalmologists are uniquely trained and positioned to understand the anatomy and complications of many of the cosmetic procedures around the eye. Still it takes more to be successful in the aesthetic space, according to experts.
5 reasons for a practice investigationAn increase in investigations primarily impacts surgeons and cosmetic dermatologists who serve as medical directors to medical spas outside of their own practices. This is what to know.
3 Tips to stay ahead of competitionThe supply of doctors willing to meet the demand of patients who want cosmetic procedures is growing — fast.
Patient privacy: When social media bites backAttorney Alex Thiersch offers tips for how to avoid simple social media mishaps that can result in violations of patient privacy.
Marketing a new deviceDevice manufacturers are now offering marketing services to allay concerns that your new device is just going to gather dust, but do they really work?
Vaginal rejuvenation and the cosmetic practiceIt’s proving to be a viable addition to the scope of service in the cosmetic practice, but be forewarned: It’s serious business.