Math, marketing & the medical practiceCould this simple mathematical formula be the key to determining your strategic advertising spend?
Teens' exposure to e-cigarette advertisementsMost middle and high school students are exposed to e-cigarette advertisements. An analysis of 2014 data from the National Youth Tobacco Survey showed that 7 of 10 (18.3 million) of these students were exposed to e-cigarette advertising from at least 1 source.
How have food ads switched targets?As manufacturers are criticized for advertising unhealthy foods to children, parents are becoming the new target—but at what cost?