advertising

Creative marketing or deceptive advertising?Dr. Ad employs a variety of advertising methods to grow his practice. Two years ago, he ran an ad that said prolonged use of his $1,000/tube facial cream would negate a need for a facelift. Now he is facing a complaint by a patient who bought 20 tubes and saw no improvement over the course of a year. Dr. Ad claims that his marketing was harmless and no different than most other ads. Is he in trouble?
Math, marketing & the medical practiceCould this simple mathematical formula be the key to determining your strategic advertising spend?
Teens' exposure to e-cigarette advertisementsMost middle and high school students are exposed to e-cigarette advertisements. An analysis of 2014 data from the National Youth Tobacco Survey showed that 7 of 10 (18.3 million) of these students were exposed to e-cigarette advertising from at least 1 source.
How have food ads switched targets?As manufacturers are criticized for advertising unhealthy foods to children, parents are becoming the new target—but at what cost?