1-800 CONTACTS

Looking back at 2016
Looking back at 2016Before the new year gets too far along, let’s take a brief look at the happenings in the pages of Optometry Times during 2016.
How to establish value in the minds of contact lens wearersDifferentiate yourself in this era of heightened competition
Contact lens protection bill continues momentum in House
Contact lens protection bill continues momentum in HouseA companion bill to S. 2777 aims to hold online sellers of contact lenses accountable for deceptive or illegal sales tactics that may threaten patient health.
3 ways ODs can combat 1-800-EYE-EXAM
3 ways ODs can combat 1-800-EYE-EXAMThe recent announcement that 1-800 Contacts has partnered with online eye exam provider Opternative to offer consumers eye exams online has rocked the optometry community. What can we learn from this announcement, and what should we do?
1 800 Contacts now offers Opternative refraction to its customers
1 800 Contacts now offers Opternative refraction to its customers1-800 Contacts will begin offering the Opternative online refraction service to its customers on its website, branding the partnership as “InstaRx powered by Opternative.”
1-800 Contacts ramps up legislative fights
1-800 Contacts ramps up legislative fights1-800 Contacts is ramping up its fight against organized optometry at the state and federal levels over legislation that would change important aspects of contact lens prescriptions and dispensing, such as longer expiration dates, elimination of contact lens brand on the Rx, and enacting a contact lens patient bill of rights.
Optometry’s 10 biggest stories in 2015This was a huge year for Optometry Times. Let’s take a look back at the stories you thought were most important or most interesting this year.
AOA asks FTC to address contact lens retail abuses
AOA asks FTC to address contact lens retail abusesThe American Optometric Association (AOA) has called upon the Federal Trade Commission (FTC) to strengthen its Contact Lens Rule to prevent its manipulation by contact lens retailers for their own financial benefits, causing potential harm to patients.
UPP: A good decision for our patients
UPP: A good decision for our patientsSince 2013, one by one, the four major contact lens manufacturers (Johnson & Johnson, Alcon, Bausch + Lomb, and CooperVision) have enacted pricing policies that seek to limit what contact lens discounters can charge for certain products.
AOA fights back against 1-800 CONTACTS-backed state legislation
AOA fights back against 1-800 CONTACTS-backed state legislationThe American Optometric Association (AOA) recently updated several state associations on legislation which is backed by online contact lens retailer 1-800 CONTACTS.