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Pharmacists play an important and influential role in the continuum of patient care and especially with drug compliance. Patient Counselor is a patient education tool that can be used by clients to create awareness as well as educate pharmacists on a product’s attributes, new indications, or new findings by providing them with a valuable tool for patient counseling and utilization.
Features
- 6-page gatefold design includes client-supplied product ad for front cover and back cover, inside 2-panel spread for client supplied product ad information adjacent to panel with tipped in product information
- Special tear-out pad is affixed to panel with PI and consists of 30 patient handouts (size 5.5x8.5) for use by the pharmacist to counsel the patient
- “Dear Pharmacist” letter developed by Advanstar Communications, Inc. (ACI) introduces pharmacists to the information the client wants to communicate. The letter is sent to the client for a compliance review before printing
- Client supplies product ad and PI in ready-to-print PDF file ACI specifications
- Client is responsible for their internal legal/regulatory approval
- ACI responsible for printing, polybagging, and distribution
- PDF of tear-off sheets to be posted for free at www.drugtopics.com and modernmedicine.com for 1 year after delivery date
- Bonus survey of up to 5,000 RPhs to solicit feedback
- Client coupons can be attached to the Patient Counselor to further increase its function and use.
Benefits
- Keeps pharmacists who are an important link in the contiuum of care informed of the latest drug-related information
- Aids in patient compliance and optimized therapy by supplying patients with easy to understand product usage instructions and messaging
- Solidifies brand loyalty through the educational/promotional message
- Offers patient incentives, coupons, or product rebates to increase use of product
- Delivery through Drug Topics—the most trusted name in pharmacy news and information
Delivery & Reporting Options
Delivery Options
- Polybagged with Drug Topics to entire circulation of 156,982 pharmacists or to a targeted audience of chain drug pharmacists, independent pharmacists, retail pharmacist, or matched to a customized, client- supplied list
- Can be bulk shipped to client for sales force detailing