Key Points
- Launching these generics is risky because they can be pulled from the market if courts determine that patents protecting a
branded reference product are violated or infringed, thus allowing the brand company to seek triple monetary damages.
"At-risk" generic launches refer to generic pharmaceuticals that are approved by FDA based on the review of an abbreviated
new drug application (ANDA) and are subsequently launched while patent litigation is ongoing. Launching these generics is
risky because they can be pulled from the market if courts determine that patents protecting a branded reference product are
violated or infringed, thus allowing the brand company to seek triple monetary damages.
The key implication of at-risk generic launches is that they create conditions of unpredictability and confusion, said Diana
Papshev, PharmD, partner, InformaCeutica
( http://DrugManagementForum.com/), Yardley, Pa., at the 22nd annual meeting of the Academy of Managed Care Pharmacy in San Diego. "Formulary management becomes
challenging in this unpredictable environment where at-risk generics might undergo market withdrawal due to the patent litigation
outcomes. Uncertainty about generic product availability also creates confusion in the retail pharmacy setting. In fact, surveys
show that more than 50% of retail pharmacists are uncomfortable with dispensing at-risk generics."
In the case of ANDAs submitted by generic pharmaceutical companies with a Paragraph IV certification (which basically challenge
existing patents), the law grants brand manufacturers a 30-month waiting period in the form of a stay on FDA approval to pursue
a generic company that may be infringing on their patent. Once litigation is initiated, companies might settle, courts may
affirm contested patents, courts may find in favor of the generic companies, or the 30-month stay can expire prior to case
resolution. The last two options can trigger FDA approval even if litigation is still on-going.
Motivators of "at-risk" generic launches are "market exclusivity" (a 6-month market window granting exclusivity to the first
ANDA filer with Paragraph IV certification); the current generic manufacturer litigation success rate (~76%); the fact that
triple damages have never been awarded; and that there is a greater risk tolerance for large generic manufacturers.
Implications for managed care include unpredictability of forecasting products, contract negotiations and formulary management
issues, as well as market confusion.